CONTENTS
01
THE PROGRAM
THE TALENT YOU WANT
D&AD Shift with Google is our award-winning night school program designed to equip and empower self-taught creative talent. Shift stimulates creativity, inspiring and enabling students to do their best creative work.
Shift also challenges the industry to look beyond universities and portfolio schools for creative talent. Our students came in with raw talent and have spent the last five months sharpening their skills under the guidance of D&AD, and some of the best creatives in the industry. Their experience includes producing client work under pressure, and successfully pitching to Diageo, Spotify, and Airbnb.
To date, three-quarters of Shifters who graduate through the program occupy top positions within our industry.
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We've had a multi-year partnership with Shift because we
believe in D&AD's mission – to broaden the talent pool that
is able to contribute to the industry, and therefore the
culture at large. We're inspired every year by the talent we
encounter and it's proved to be a great mentorship
experience for members of our team as well.
— Alex Bodman
VP, Global Executive Creative Director at Spotify
As part of Diageo’s vision for Inclusive Design, and the creative culture that thrives within this space, we are delighted to support D&AD Shift and help cultivate creatives from under represented communities. We’ve admired every Shifter that we’ve worked with. The drive, passion and enthusiasm that they show for creativity results in outstanding work. We know that their contributions will disrupt and enrich our industry for the better.
— Hania Midura
Design, & Visual Identity Director North America, Diageo
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CREATIVE
DIRECTORS
CREATIVE
PRODUCERS
DESIGNERS
ART
DIRECTORS
THE DIRECTORY
They’ve learned from the best, honed their thinking and applied their craft. Now they’re ready to prove that there’s more than one way to break into the industry. Meet the Shift New York
Class of 2024.
DIRECTOR + WRITER
STRATEGISTS
COPYWRITERS
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HIRING
SHIFTERS WRITE FOR APPLE. THEY STRATEGIZE FOR SPOTIFY. THEY HAVE CREATIVE IDEAS FOR DISNEY. THEY ARE CALLED 'ONES TO WATCH' BY IT'S NICE THAT AND CAMPAIGN.
SHIFTERS ART DIRECT AND DESIGN FOR EVERY MAJOR AGENCY NETWORK AND FOR SOME OF THE MOST CREATIVELY AWARDED COMPANIES IN THE WORLD. AKQA, WIEDEN+KENNEDY, MOTHER, LUCKY GENERALS, DROGA5, MCCANN, BBH, BBDO, BBC, VCCP, VML, DESIGN BRIDGE AND PARTNERS, SEYMOUR POWELL, AREA 23 AND MANY MORE.
IN LONDON, SÃO PAULO, NEW YORK, SYDNEY AND GERMANY.
THEY DIRECT STORMZY, ANIMATE FOR KATY PERRY, AND SHOOT FOR VOGUE AND DIOR. THEY SIT ON THE BOARD AT D&AD AND WIN D&AD PENCILS.
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DON'T MISS OUT
DON'T MISS OUT
After four months of intensive creative training, our talented Shifters are looking for their next challenge. Now it’s over to you, the industry.
After four months of intensive creative training, our talented Shifters are looking for their next challenge. Now it’s over to you, the industry.
WE’RE LOOKING FOR PAID JOB OPPORTUNITIES FOR THE CLASS OF 2024 AND OUR ALUMNI.
WE’RE LOOKING FOR PAID JOB OPPORTUNITIES FOR THE CLASS OF 2024 AND OUR ALUMNI.
Whether you're offering placements or full-time employment, don’t miss out on bringing their innovation, spark and raw creative thinking into your business.
Whether you're offering placements or full-time employment, don’t miss out on bringing their innovation, spark and raw creative thinking into your business.
HIRING
LOOKING TO HIRE A SHIFTER?
YOU ARE IN GREAT COMPANY!
WHETHER YOU ARE OFFERING A PAID APPRENTICESHIP, AN INTERNSHIP, OR a more permanent role, WE WANT TO ensure mutually successful experiences that continue to nurture and support this emerging talent TO THRIVE.
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THE SUPPORT
Shifters must have a mentor within the company – a single point of contact they can turn to with questions and support. For some Shift graduates, this may be the first time they’ve worked within an agency, studio, or brand environment.
Shifters receive guidance and support from D&AD through our Shift Alumni Network. D&AD is also available to advise and partner with host employers on placement structure and matching you with the best talent for your team.
Please contact the Shifters directly using the contact information on the next pages. If you would like any additional information, advice, recommendations, or support, don’t hesitate to reach out to the team:
Shifters must have a mentor within the company – a single point of contact they can turn to with questions and support. For some Shift graduates, this may be the first time they’ve worked within an agency, studio, or brand environment.
Shifters receive guidance and support from D&AD through our Shift Alumni Network. D&AD is also available to advise and partner with host employers on placement structure and matching you with the best talent for your team.
Please contact the Shifters directly using the contact information on the next pages. If you would like any additional information, advice, recommendations, or support, don’t hesitate to reach out to the team:
MEET THE SHIFTERS
Jumping straight into videography, I never knew what I was getting myself into. Three years down the road and here I am, writing to you reading my bio.
Hello, I'm Chey! I like think that I'm a visualizer. I love making ideas come to life with my hands. Pen, paper, iPad, stylus, brick wall, paint…I can create what you want to exist.
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Christina Jones
Hello, I'm Christina Jones. I was introduced to the world of advertising through modeling. Starting as a full-time model, I traveled the world, worked with exceptional brands, and fell in love with conceptual art direction, primarily using film and photography. When creating ideas, I adhere to my mantra, "Be Audacious," reminding myself that the best ideas come from pushing the envelope and having a wow factor. I aim to engage a diverse audience and incorporate nods to social justice causes and non-profits in my work. Transitioning from being a muse to an artist allows me to see both sides of the picture, and I'm grateful to continue serving the art community in this new role.
A storyteller, wordsmith, performer, theatre kid, writer, and gifted spoken word poet; the quintessential idealist and romantic. The world is a place of beauty and magic in my eyes. Where others see facts and figures, I see symbolism, metaphors, and hidden meanings. My intuition, heart center, & vivid imagination together fuel my creative inspiration. Like a flower, I bring a breath of fresh air, beauty, and uplifting energy anywhere I am watered. Who doesn’t need flowers?
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I bleed Brooklyn. Okay, maybe not literally, but this city's relentless energy pumps through my veins. As a native New Yorker, I'm wired to see beauty in the chaos. I don't just take pictures, I translate the language most don’t speak into visuals that resonate.
I am a visual artist and content strategist based in downtown Brooklyn, New York. With a background in media production, I excel in art direction, intentionally selecting color schemes, props, and concepts to craft thought-provoking digital stories. Notably, my work has been published in 360 Magazine and Prestige Magazine by Westin Hotel. While my expertise shines in professional photography, I also produce social content for digital platforms. I’m passionate about serving others and bringing their visions to life through media production, and creative strategy. Beyond my professional achievements, I am driven by a genuine desire to uplift and inspire through my artistry.
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I’m the architect of my destiny and a design maestro. Having scoured the four corners of the earth, I turn my colorful experiences into delightful insights as a strategist. Embracing the mantra 'little man, big dreams,'
I carry that energy into every team I work with when creative directing. When I'm not strategizing my next creative endeavor, I’m probably lost somewhere in the virtual world or continuing to hone my culinary skills in preparation for the next family holiday, where I can only hope to do better than Grandma's cooking.
Whaddaya say? I mean to know about me is to feel a renewal of life, a void filled, to be looked at and not seen and a hand to hold when needed most. I am silent most times probably thinking of what superpower would be cool to have. Flying or teleportation, or something cringe I did I wish I can change. But when I do speak it is through the love language of filmmaking. Get to know me and stick around, I've been told my approachability is 10/10, my door is always open just knock a little louder.
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Jobanny Cabrera
Hi, I am Jobanny! (Joe-Bah-Knee) an artist, musician/producer and problem solver dedicated to transforming ideas into captivating visual narratives. I merge the realms of artistry and strategic thinking to breathe life into projects for companies, clients, and collaborators across diverse industries. From conceptualizing stunning visual artworks to untangling complex business dilemmas, I thrive on the fusion of creativity and pragmatism.
First, thanks D&AD. I'm Kev Clarke, If its creative please invite me. I love everything art. I make music, I make clothes, I started a podcast where I interview creatives, I take photos, I dance, I write quotes that hopefully inspire people, I've written over 100 skits that I hope to produce in the near future. I've been to Dubai, Amsterdam and London. I hope to go to Japan this year.
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Kibria Chavez
An art director and graphic designer with a love for telling stories, building worlds, and curating immersive experiences. Appreciating beautiful moments in music, film, fashion and food. A professional people watcher/popcorn connoisseur, studying the nuances and emotional undercurrents of life.
A Virginia escapee, my lens found a home in NYC capturing unseen stories. I translate raw moments into visual narratives for underrepresented communities. My artistic compass spins between videography and photography, with production and strategy fueling my vision. D&AD's Shift program ignited my creative superpower, and I'm ready to unleash it on the world.
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Hi! My name is Lois Cheaye and I’m a cultural curator. My work leverages different mediums that invite others to explore a world where our wildest dreams are possible. I use creativity to show the ways we are interconnected in desire through writing, event production, mixed media art, and more.
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Little Wave, Infinite Ripples
Raised in bookstores by Wizards, Dragons, and Mad Scientists, I've been writing since I learned how. When not being evicted from Starbucks, you can find me jotting down ideas in a Moleskine under the Golden Arches. I believe life’s luxuries come from paper, and when I'm not crafting copy, I'm filming dunks. Writing is my birthright and copywriting is my passion.
Born and raised in New York City. A self-taught graphic designer, web developer, and music producer dedicated to merging timeless aesthetics with modern functionality. Passionate about human-computer interaction, exploring how historical insights can shape future innovations. Known for strong critical thinking and adept at trend forecasting. Continually expanding knowledge and perspectives in design and technology.
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A Brooklyn native with deep Jamaican roots, I'm a creative problem solver who simplifies complexity. I’m a firm believer that ideas should be as easy as pie... or, you know, something your mom would get! A versatile team player with a diverse background in art direction, cosmetology, operations, and strategy allows me to wear many hats effortlessly. As a self-proclaimed Swiss army knife, I embrace new challenges, learn on the go, and turn chaos into beauty through my passion for efficiency, meaningful impact and commitment to bridging seamless understanding in diverse environments. I'm a thinker, doer, organizer, and seer, always ready for the next adventure!
I'm a lover of beauty and creativity with a dash of reality. Growing up in Philadelphia had its own harsh realities but my innate desire for self-expression and learning carried me throughout my life which is why I'm here now dabbling in photography, design, and art direction with a plethora of hobbies that feed my inner child.
For me art direction and design allows me to feel like the world is my canvas. To design and live and know about the world around us. To design is to create a world bigger than myself. My north star lies in beauty and selfless expression.
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Okay, it all started when I was a child - Just kidding, I like jokes. I’m Vance Gorman Jr, Photographer by heart. I love deep conversation and the sunny side of life. I naturally keep a positive attitude even in the most stressful situations. I have the United States Marine Corps to thank for that little gem. I've worked on all sides of production, even started a company (Vanso Visual Imaging). I’m Super big on being a passionate team player.
I am a visionary producer pioneering brand strategy and creativity. Like a Neo-Dada latte, I embody duality, merging fluidity with structure. With a superpower for detecting gaps and fostering synergy, I craft award-winning projects resonating deeply with audiences, transforming the ordinary into the extraordinary. Leading the Goddess Project, I empower women despite fiscal means to improve their physical well-being.
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Now that you’ve met the Shift New York Class of 2024, deep-dive into the work they completed on the program.
Our Shifters spent weeks working on exciting and challenging briefs from three partner brands.
They had to think about how to identify a culture space for Smirnoff ICE SMASH to play within, create an experience that brings to life the Seedlip brand, and assist Spotify in helping emerging artists build a real fanbase.
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BRIEF 1A
Smirnoff Ice SMASH
Identify a culture space that SMASH can authentically play within that generates a big impact and buzz.
IN PARTNERSHIP WITH
Shifters were challenged to find a cultural space that is mutually beneficial for both SMASH and THEIR community via shared values around boldness, the bringing of unexpected things together, exploration, discovery, and deliciously daring experiences.
Shifters were challenged to deliver outsized impact in Culture - generating buzz with a Gen Z (21yrs+) community.
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CORNER STORIES
TEAM 1
INSIGHT
EXECUTION
Gen Z is digitally native, so they tell their stories online, so that’s exactly where we’re going to meet them. Corner stories are more than just drunk stories, they are ways for Gen Z to make connections around the world. The Bodega is their space and these stories make it so. Welcome to the true third space, with unlimited possibilities.
A third space is more than a place, it’s a state of mind.
IDEA
Corner Stories aims to blend storytelling with drinking, marking a shift from drinking to make a story to having a drink because of the story. Embracing the "farm to table" concept, we will blend classic deli staples with a modern twist, seamlessly pairing fresh food and drink to elevate the senses.
Welcome to the world of Smirnoff Smash, where every interaction is a story waiting to unfold - leaving you with a sense of newness and nostalgia.
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IN THE MIX
TEAM 2
INSIGHT
Gen Z is the middle child smashed between two generations.
IDEA
SMASH will create blended experiences that appeal to Gen Z.
EXECUTION
We will create an immersive three level day-to-night barnyard, bringing art tech and culture to the classic rodeo.
LEVEL ONE - ART
SMASHers will express their wild side, coloring their world using unconventional methods.
LEVEL TWO - TECH
Attendees can ride a mechanical horse paired with a VR headset and ride for as long as possible.
LEVEL THREE - NIGHTLIFE
Guests will participate in a mixology session hosted by a SMASHtender and mix & match SMASH elements to replicate existing SMASH flavors, or create their own unique mixtures.
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BRIEF 1B
Seedlip
BRING AWARENESS AND DRIVE CRAVE APPEAL TO THE SEEDLIP BRAND AND ITS DRINKS.
IN PARTNERSHIP WITH
As more consumers look to create a more balanced, mindful lifestyle, some are exploring moderating their alcohol intake, and non-alcoholic products provide them with a great way to achieve that. However, awareness and visibility of non-alcoholic products are currently low.
Shifters were tasked with creating an experience that brings to life the Seedlip brand, demystifies ‘non-alcoholic spirits’, and demonstrates how Seedlip can become a craveable addition to people’s drinking repertoire.
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SEED YOUR OWN ADVENTURE
TEAM 3
INSIGHT
Millenials crave experiences that offer opportunities to connect.
IDEA
Turning natural ingredients into supernatural experiences.
EXECUTION
Seed Your Own Adventure is a campaign that targets high foot-traffic in cultural spaces where play and exploration are inherent. Interactive installations, like the sensory gardens and mixology workshops encourage interaction and educate attendees about Seedlip’s unique distillation process and botanical essences.
This campaign is meant to drive liquid to lips and enhance visibility through memorable experiences.
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SEED YOUR OWN ADVENTURE
TEAM 4
INSIGHT
Millennials need an exciting reason to get out of their comfort zones. They tend to go into alternative drinking experiences with a comparative mindset making them miss out on unique experiences.
IDEA
Create an experiential idea that takes consumers from the expected into the unexpected.
EXECUTION
We wanted to create an immersive multisensory experience using the theme of surrealism to elevate Seedlip’s unique position. A whimsical, otherworldly space where they have no choice but to get out of their comfort zones. From a blind-tasting experience, creative mixology, and our surrealist surroundings, we really wanted to leave space for people to experience Seedlip in a larger-than-life way.
We want Millennials to kill their preconceived notions about Seedlip in comparison to other non-alc brands and experience it as the surreal powerhouse it is. #ASipOfTheSurreal
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BRIEF 2
Spotify
HOW CAN SPOTIFY HELP EMERGING ARTISTS BUILD A REAL FANBASE?
IN PARTNERSHIP WITH
As the largest streaming platform, Spotify is on a mission to empower emerging artists and creators within the world of audio.
It’s easier than ever for artists to get their music to fans, but it’s become increasingly difficult for them to break through the noise and capture fans’ intrigue beyond a single song. While the platform has transformed the lives of countless artists, there are still many emerging ARTISTS who are struggling to build real genuine fandom.
Targeting Gen Z music fans, Shifters were challenged to create a campaign that helps emerging artists build a more engaged fanbase.
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DEEP CUTS
TEAM 1
INSIGHT
EXECUTION
We will partner with local cafes, shops, and stores in communities around the world to host intimate events featuring emerging artists. This will create a unique and familiar atmosphere for fans, fostering a sense of shared experience and community.
We will further deepen these connections by developing an interactive map accessible through the Spotify app that will showcase upcoming Deep Cut events in various locations, highlighting the featured artists and providing easy access for interested Gen Z fans.
These deeper connections create a sense of value and shared passion, fostering lifelong fans and strengthening Spotify's position as the launchpad for the next generation of music stars.
Gen Z craves authentic, personal connections beyond the digital world. They seek immersive music experiences that transcend passive listening and impersonal concerts, leaving them wanting more than just fleeting interactions. This presents a challenge for emerging artists who struggle to convert Gen Z into dedicated, long-term fans.
IDEA
Create intimate, localized events where emerging artists can directly connect with Gen Z fans on a personal level, fostering deeper connections and a sense of community.
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CLASSIFIED: SECRET SCENARIOS
TEAM 2
INSIGHT
EXECUTION
Every concert is a temporary society that creates lifelong fans.
Classified: Secret Shows nurtures Gen Z’s connection to emerging artists. By leveraging Spotify listening data we connect rising stars with potential superfans. Fans score exclusive invites, limited-edition merch, and plus-one options, creating a buzz-worthy experience that impacts culture and helps Gen Z go beyond one and done streams.
IDEA
Imagine an interactive show where fans discover new artists and witness underground performances. This exclusive experience leverages the power of artist discovery with the excitement of secret shows, all happening within the same platform.
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THE SPOT
TEAM 3
INSIGHT
Real-time fan reactions and shoutouts are displayed on-screen during the live show, encouraging viewers to engage with one another on social media platforms.
Livestream performance
THE softspot
A dedicated space where fans can delve into the lyrical heat of a song. The audience grabs something soft and gets comfy. The guest artist takes a seat in the center of the audience and begins a conversational performance in which they perform raw, stripped down version of their songs. Audience members participate in lyrical interpretations alongside the artists, dissecting the meaning behind favorite songs.
Personal interaction and emotional connection is the driving force behind a successful Gen Z fanbase.
IDEA
“The Spot”, the media hub for connecting the future fan to the future icon.
EXECUTION
RADAR Live
Where the audience co-hosts the show. Fans are randomly chosen to ask questions directly to the artist in rapid-fire style. The artist has to answer as many questions as they can within a specific time frame.
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BRIEF 3
Airbnb
Develop a social campaign that capitalizes on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.
IN PARTNERSHIP WITH
AIRBNB EXISTS TO CREATE UNIQUE STAYS AND EXPERIENCES, AND MOST IMPORTANTLY BUILD GENUINE CONNECTIONS THAT MATTER.
WITH AN EVER-GROWING DIGITALLY HYPER-CONNECTED GENERATION, IRL CONNECTIONS FOR GEN Z IS MORE IMPORTANT THAN EVER. SHIFTERS WERE CHALLENGED TO CREATE A SOCIAL CAMPAIGN THAT DELIVERS MEANINGFUL IRL EXPERIENCES THROUGH AIRBNB, ALL IN ONE DAY.
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WANDER
TEAM 1
INSIGHT
Gen Z craves worldly experiences but are hindered by their inhibitions.
IDEA
Wander, a curated traveler’s guide that focuses on connection, safety and accessibility. An app built for the people, by the people.
EXECUTION
An AI chatbot that makes travel books that suggest recommendations and experiences.
Visual Spot for TikTok - The idea is to maximize the theme of living vicariously through other travellers’ experiences with the Wander book in an attempt to minimize Gen Z’s loneliness, inspiring them to make their own adventures.
Influencer Campaign - Leverage the excitement of choosing your own adventure to showcase Airbnb’s new AI travel book feature. Influencers will share their in-person adventures with friends and encourage others to grab their personalized travel guide from Wander.
Users will choose a unique Airbnb stay and related activities based on their recommendations from their “AI bestie” wander.
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FIRST TO THIRD SPACES
TEAM 2
INSIGHT
Community shouldn’t be hard to find.
IDEA
Wander, a curated traveler’s guide that focuses on connection, safety and accessibility. An app built for the people, by the people.
EXECUTION
We will use the Airbnb app to create a map where their users can see what fun things are going on in that town from the local's point of view.
Intended to provide tourists with an authentic adventure and create connections through fun communal experiences. The user-generated content will be provided by locals, hosts & previous travellers. Ultimately bringing Airbnb to the forefront of the minds of people seeking to have a good time and form strong bonds through socializing. Gen Z wants to have a good time, but they've been having trouble finding where to go. This feature will provide them with “the where & the when."
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AIRBNB FOOTPRINT
TEAM 3
INSIGHT
Experiences bridge gaps…
IDEA
Airbnb Footprint is an innovative AI trip advisor aimed at leveraging the personal interests of the user profile to create highly personalized and engaging travel experiences.
By using data insights from social media and tailored questionnaires, Airbnb will craft unique travel itineraries that resonate with the interests, passions, and aspirations of the individual, encouraging genuine connections and experiences.
EXECUTION
Gen Z travellers update their Airbnb profile with questions catered to understanding their preference for travelling partners, environments, and experiences, and have the option to integrate data collected from their social media profiles.
AI will sort this data to generate a specific traveller archetype which will get matched with experiences that appeal to their assigned archetype and match them with travelers of the same travel personality.
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THANK YOU
We’re grateful to New York’s creative industry for donating their time to advise and support the night school, host the sessions, and teach and mentor the first Shift class. Thank you also to our partners – Diageo, Spotify, Airbnb – for enabling the program and providing creative briefs and mentorship.
SUPPORTING AGENCIES,
BRANDS & INDIVIDUALS
Diageo
Airbnb
Spotify
AKQA
Publicis Groupe
BBH
Huge
72andSunny
McCann NY
Hill & Knowlton
Burson
Jones Knowles Ritchie
Bulletproof
SYPartners
Design Bridge and Partners
Vault49
Pearlfisher
Area 23
Jack Morton Worldwide
R/GA
YouTube
International Center for Photography
DeSantis Breindel
Patrick Obando
Dan Maxwell
Ivan Cash
Anthony Roberts
Tyler DeBoard
Lisa Smith
Nicole Cooper
Tommy Johnson
Icely Franco
Sheanan Bond
Cavan Huang
Tess Bricker
Bill McBain
Katie O’Meara
Liza Turner
Nicole Cooper
Jes Vergel
Kiera Walker
THANK YOU
INDUSTRY TEACHERS
NiRey Reynolds
Momentum Worldwide
Ami Werner
Bulletproof
Sara Cobaugh
Bulletproof
Holly Karlsson
Bulletproof
Riley Ruthven
Bulletproof
Pla Poome
SYPartners
Sue Walsh
SYPartners
Zahra Bukhari
SYPartners
Osade “Selah” Imalele
SYPartners
Hannah Tabor
Mother
Donna De-Banning
Carat
Rohit Bhargava
Non-Obvious Company
Christian Bird
Bird&Co Design
Katie Hughes
Design Bridge and Partners
Shang Wu
Design Bridge and Partners
Annette Yan
Design Bridge and Partners
Steffie P.
Design Bridge and Partners
Kalyani KB
Design Bridge and Partners
John Glasgow
Vault49
Harrison Shaw
Vault49
Simon Chong
TwentyFirstCenturyBrand
Justine Allan
Pearlfisher
Nile Hope
Pearlfisher
Cait Starke
Pearlfisher
Jonathan Akwue
Publicis Groupe
James Friedman
Freelance
Jocelyn Brady
StoryScience
Amine el Filali
StoryScience
Kayle Scott
Hill & Knowlton
Ryan Cassidy
Hill & Knowlton
DK Bartley
Hill & Knowlton
Becky East
Hill & Knowlton
Tilona Moore
Jack Morton Worldwide
Tristan Howard
Jack Morton Worldwide
Barbie Lam
Jack Morton Worldwide
Jerusha Williams
Jack Morton Worldwide
Kevin Koller
YouTube
Caitlin Robinson
Huge
Anna Raquel Serra
Huge
Lucas Ribeiro
McCann New York
Alexandre Kazuo Kubo
McCann New York
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Jenn Shaw
R/GA
Jesse Brihn
R/GA
Shakil Uddin
R/GA
Ryan Paulson
BBH USA
Kara Gonchar
BBH USA
Isabella Ciardelli
BBH USA
Avery Wright
72andSunny
Julia Lafferty
72andSunny
Julie Cardella
72andSunny
Michael Devine
72andSunny
Sierra Outcalt
72andSunny
Sammy Joe Temple
72andSunny
Whitney Yando
72andSunny
Connor Gomez
72andSunny
THANK YOU
MENTORS
PORTFOLIO REVIEWERS
Scott Fish
Opinionated
Shane Levine
Argento SC
Ali Sooudi
Mekanism
Andrea Branchini
21GRAMS
Carlos Benetiz
Area23
Sara Leeds
Linqia
James Friedman
Freelance
Jessie McGuire
ThoughtMatter
Jhon Catano
Jhon Catano Digital
Leesa Wytock
Rarefy
Brittany Franklin
Minorities in Film
Mike Schaeffer
The Mill
Pedro Sattin
DAVID New York
Richard Swain
Design Studio
Perle Arteta
VML
Saata Bangura
Ogilvy
Shu Hung
AKQA
Stephanie Cajucom
Quality Meats Creative
Steve Gutteridge
AKQA
Yaara Schattner
WIX
Christopher Vanderkleed
BBH USA
Alexandre Kazuo Kubo
McCann NY
Lucas Ribeiro
McCann NY
Simon Chong
TwentyFirstCenturyBrand
James Friedman
Freelance
Dennis Kung
Quality Meats Creative
Hannah Quick
Hill & Knowlton
Jessica Marie
Dragon Rouge
Lisa Smith
Jones Knowles Ritchie
Will Mac
Jones Knowles Ritchie
Kayle Scott
Hill & Knowlton
Rae James
AKQA
Christopher Nelson
Dentsu Creative
Robert Pietrzyk
Pearlfisher
Kwame Taylor-Hayford
KIN
Stephanie Cajucom
Quality Meats Creative
ALUMNI MENTORS
Luke McCabe
Freelance
Ash Level
D&AD
Grace McNally
Freelance
Destiny Washington
Nissan United
Kurtis Hilliard
Apple
Andrielle Giscombe
Freelance
Paul Welch
Area23
Sammy Joe Temple
72andSunny
Amy Pearce
Platform Media
Ali Mohamoud
Hope&Glory PR
Robi Farkas
Freelance
Josh Bell
Red Havas AU
Andrew Barley
Pigeon Peas
Kristina Erskine
Why Hunger
Caetana Cruz
Insignia Worldwide
Marcus Austin
Adidas
Zane Durham
Splice
Ping Sheng
BMF Australia
Nanda Kovic
Mattel
Rubee-rose Stephenson
Ogilvy Australia
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THANK YOU
PARTNERS
Diageo
Hania Midura
Christine Hasbun
Nicholas Rowland
Kelly Moran
Ruth Ingram
Airbnb
Teo Connor
Caroline Crandall
Mclane Teitel
Miyoung Lee
Rachel Braun
Sarah Heath
Allison Voigtlander
Andrea Alabastro
Angela Li
Cat Nygaard
Cecilia Yang
Elena Farrar
Garima Singh
Haley Harada
Spotify
Jasmine Marie
June Sung
Juwan Wedderburn
Gus Solís
Curt Saunders
Eden Yeung
Alex Bodman
WITH SPECIAL
THANKS TO
Shift ECDs
Kwame Taylor-Hayford
KIN
Jessica Marie
dragon rouge
Jack Llewellyn-Karski
Freelance
THE D&AD TEAM
Keka Kukui'okalani Schermerhorn
Director of Growth
Mark King
New York Producer
Kendra Payne
New York Assistant Producer
Christian Santiago
New York Assistant Producer
Sara Pintado
Senior Program Manager
Paul Drake
Foundation Director
Charlotte Harman
Partnerships Manager
Ash Level
Alumni Community Lead
Katherine Lathwell
Head of Partnerships Delivery
Sammi Vaughan
Partnerships Director
Dervla O'Shea
Senior Marketing Manager
Ketishia Vaughan-Lartice
Social Media Manager
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GET INVOLVED
POWERED BY INDUSTRY,
SHIFT IS GROWING.
New York
London
Hamburg & Berlin
São Paulo
Sydney
On the ground in five cities, the core D&AD Shift programme continues to identify, support and train self-taught talent.
You can express your interest of getting involved by filling out our Get Involved Form here.
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GET INVOLVED
POWERED BY INDUSTRY,
SHIFT IS GROWING.
Shift now extends beyond the initial four-month night school with additional on-the-job learning and specialised pathways through Shift Select. Shift Studio activates our Shift alumni, bringing new creative perspectives, lived experiences and authentic approaches to tackling real business and societal challenges for clients.
Launching later this year, we will be bringing the Shift experience online. Unlocking creative potential all over the world, Shift Campus
will allow anyone, anywhere to access an introduction to the creative industry.
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This growth has only been possible due to continued support from our industry and partners. And we are inviting you to be part of this.
To support Shift as a speaker, host, mentor, employer or Shift Select partner, fill in our GET INVOLVED form.
To set a brief for the Shift Class of 2025 or through Shift Studio, or to sponsor the program, contact Partnerships Director, Sammi Vaughan:
This growth has only been possible due to continued support from our industry and partners. And we are inviting you to be part of this.
To support Shift as a speaker, host, mentor, employer or Shift Select partner, fill in our GET INVOLVED form.
To set a brief for the Shift Class of 2025 or through Shift Studio, or to sponsor the program, contact Partnerships Director, Sammi Vaughan:
“AIRBNB PARTNERED WITH D&AD SHIFT BECAUSE WE SHARE A DEEP COMMITMENT TO UPLIFTING UNDERREPRESENTED CREATIVE TALENT IN THE DESIGN AND ADVERTISING INDUSTRIES. WITNESSING THE INCREDIBLE TALENT AND FRESH PERSPECTIVES OF SHIFTERS HAS BEEN A TRUE INSPIRATION, AND TOGETHER, WE'RE SHAPING A MORE DIVERSE AND DYNAMIC CREATIVE INDUSTRY."
— Teo Connor
Vp of Design, Airbnb
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